Bringing Back The Classics: 2020’s Classic Color Of The Year

Fun fact that you may, or may not know; the color company Pantone has been declaring a “Color of the Year” since the 1950s. Their choice in color is meant to captivate the energy and momentum of the coming year. In turn it influences everything from marketing and advertising, to design trends. While every new year will bring a new color, this year’s color is one that we think will stand the test of time: Classic Blue. Blues tend to be associated with calm, comfort, trust, and serenity. In the words of Pantone themselves, “Instilling calm, confidence, and connection,...

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